#87 - Beer, Craft Beer & Non-Alcoholic Beer Analysis

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Beer Analysis – In this article let’s see:

How beer analysis market is behaving these days and how could be in the future
Why craft beer analysis could prevale over the traditional beer within the millennials
Which are the countries where the beer is most consumed
Which are the causes that is taking the nonalcoholic beer to expand it

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Beer Analysis

Beer Analysis – Fortune business insights

Global beer market

The global beer market size was USD 743.84 billion in 2020. The market is projected to grow from USD 768.17 billion in 2021 to USD 989.48 billion in 2028 at a CAGR of 3.68% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with beer witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth of 2.89% in 2020 compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Globally, beer holds a prominent share in the market as compared to other alcoholic beverages and is also gaining immense popularity among the millennials and Gen Z, owing to its various formulations, flavors, and taste offerings.

Initially, flavored beer was majorly consumed in regions such as Europe and North America, but in recent times, its demand across the world is growing exponentially, thereby positively impacting the overall beer business. The emergence of new brewing technologies in the developing economies has also impacted the consumption patterns positively. Furthermore, consumers are now looking for innovative, varied, and flavored products in the market, which is augmenting the beer market growth.

The improving economic conditions and growing GDP (Gross Domestic Product) across developing regions such as Asia Pacific and South America have resulted in improved per capita disposable incomes of consumers. The rise in disposable incomes of consumers is an important factor for the overall growth of the alcoholic beverage industry.

According to leading Japanese beverage company Kirin Holdings Co., global beer consumption in 2019 increased for the second year in a row, supported by strong demand in Asia and Africa along with their economic growth. Global consumption increased by 0.5% to 189.05 million kiloliters, with people in the Asia and Africa regions spending more on beer, recording year-over-year increases of 0.7% and 5.2%, respectively.

Thus, the rising acceptance of westernized culture and increasing modernization among the consumers have resulted in the increased consumption of the product in the global marketplace.

Beer Analysis – Tech Navio

Craft Beer Market Analysis 2020-2024

The craft beer market share is expected to increase by USD 47.79 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 12.6%.

One of the key factors driving the craft beer market growth is the increasing popularity of craft beer in developing countries. Steady economic growth, especially in APAC, MEA, and Latin American regions, has resulted in higher incomes of consumers. The increased purchasing power of middle-income consumers in these regions has resulted in consumers looking for more innovative products in the food and beverages industry, which in turn has resulted in a higher demand for craft beer products.

The substantial rise in consumer expenditures in the world’s two most populous countries is a positive sign for the global craft beer market. In addition to this, the millennial population is focusing on drinking less but drinking quality. The health benefits of craft beer compared with mass-produced beer, coupled with additional flavors, have made craft beer popular among the young generation. The popularity of craft beer among millennials is driving the growth of the craft beer market.

The rising population of millennials worldwide is another factor supporting the craft beer market growth. The millennials have enormous spending power, and the spending power of millennials is expected to increase during the forecast period.

Craft beer is becoming popular among millennials, as the enthusiasm to try out new variants and flavors is more among millennials as compared to other consumer segments. Furthermore, rising disposable incomes of consumers in developing countries such as India, where the population of millennials accounted for nearly 29% of the total population, provide a huge opportunity for global craft beer players to expand their geographical presence and increase their customer base.

The millennial population is expected to play an essential role in the growth of the global craft beer market during the forecast period.

53% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for craft beer in North America. Market growth in this region will be faster than the growth of the market in the European and MEA regions.

The rising number of microbreweries will facilitate the growth of the craft beer market size in US over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

Beer Analysis – Verified Market Research

Non-Alcoholic Beer Market Size and Forecast

Non-Alcoholic Beer Market size was valued at USD 17.54 Billion in 2020 and is projected to reach USD 30.99 Billion by 2028, growing at a CAGR of 7.40% from 2021 to 2028.

Factors such as Rising investments being made in the development of nonalcoholic beer with reduced cost, a wide range of flavors, and the soothing taste, along with consumer preference for buying Non-Alcoholic Beers are fostering the market growth.

There is a rise in demand for non-alcoholic beverages in countries like India, Japan, and China, due to the adoption of healthier lifestyles along with growing awareness of alcoholic-free beverages. The Global Non-Alcoholic Beer Market report provides a holistic evaluation of the market.

The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Increasing awareness against the negative health effects of alcohol consumption is among the major factors boosting Non-Alcoholic Beer Market penetration.

Growing health-consciousness among consumers for the benefits of consuming malted beverages along with product availability will drive industry outlook. Alcohol consumption has been a social issue for decades in several countries owing to the strong presence of traditional culture and beliefs among a significant section of the population which should support the Non-Alcoholic Beer Market trends.

In addition, growing disposable incomes and increasing westernization in emerging economies should increase consumer spending on beverages. Developed nations such as the U.S. and Germany exhibit a high demand for non-alcoholic beverages which has influenced manufacturers to adopt innovative flavors to suit consumer palates and achieve market leadership.

Consumers are seeking healthy and convenient food & beverage products that help them unwind from their stressful lives. Non-alcoholic malt beer contains fewer calories than carbonated drinks which makes it a healthy alternative.

Beer Analysis – My conclusions and considerations

I always been fascinated by beer market, not only because I love to taste it and savor it, but even since when I read some years ago that one of the businesses that go well and don’t suffer during the wars (like WWI and WWII) is exactly the beer market.

The people love to drink the beers, and potentially they’ll love it forever.

So, this article is a research which you can look the evolution of the beer market and how could change over the next years.

The global beer market size was USD 743.84 billion in 2020. The market is projected to grow from USD 768.17 billion in 2021 to USD 989.48 billion in 2028 at a CAGR of 3.68% during the 2021-2028 period.
Globally, beer holds a prominent share in the market as compared to other alcoholic beverages and is also gaining immense popularity among the millennials and Gen Z.
Initially, flavored beer was majorly consumed in regions such as Europe and North America, but in recent times, its demand across the world is growing exponentially.
People in the Asia and Africa regions spending more on beer, recording year-over-year increases.
The craft beer market share is expected to increase by USD 47.79 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 12.6%.
One of the key factors driving the craft beer market growth is the increasing popularity of craft beer in developing countries.
The health benefits of craft beer compared with mass-produced beer, coupled with additional flavors, have made craft beer popular among the young generation.
The popularity of craft beer among millennials is driving the growth of the craft beer market.
Non-Alcoholic Beer Market size was valued at USD 17.54 Billion in 2020 and is projected to reach USD 30.99 Billion by 2028, growing at a CAGR of 7.40% from 2021 to 2028.
There is a rise in demand for non-alcoholic beverages in countries like India, Japan, and China, due to the adoption of healthier lifestyles along with growing awareness of alcoholic-free beverages.
Increasing awareness against the negative health effects of alcohol consumption is among the major factors boosting Non-Alcoholic Beer Market penetration.
Non-alcoholic malt beer contains fewer calories than carbonated drinks which makes it a healthy alternative.

Join the conversation with your own take on these topics in the comments below.

About the Author

Alessandro is a Financial Markets enthusiastic and he loves learning from articles/papers on many financial topics and in doing so he shares with you the most interesting charts and comments.

Disclosure

This material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. This material has been prepared for informational purposes only. Any forecasts contained herein are for illustrative purposes only and are not to be relied upon as advice or interpreted as a recommendation.

#87 – Beer, Craft Beer & Non-Alcoholic Beer Analysis